HOW TO ADDRESS THE 95% OF PASSIVE BUYERS

Summary from the TLDR Marketing newsletter

Passive buyers make up 95% of the market and require long-term strategies focused on building awareness and trust, rather than immediate conversion tactics. Effective content for this audience includes easily consumable formats, such as LinkedIn posts and overview videos, designed to establish credibility gradually over time. When a buying trigger occurs, businesses that maintain visibility and relevance are more likely to attract inbound inquiries or successfully convert leads through outbound efforts.