INFLUENCER MARKETING WILL BE ANYTHING BUT STAGNANT IN 2025

Summary from the TLDR Marketing newsletter

Influencer marketing is evolving as TikTok faces potential disruption, with YouTube emerging as the next platform for many users. LinkedIn has gained traction as a key influencer platform, with short-form videos and a growing creator base. The pharmaceutical sector is embracing influencer marketing, focusing on patient and medical influencers to build credibility.