TLDR Index
TLDR Marketing

TLDR MARKETING 2025-01-07

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02STRATEGIES & TACTICS

6 LINKEDIN HACKS TO GROW YOUR AUDIENCE

Engage authentically with 5-10 thought leaders, especially within the first hour of their posts. Use original graphics, like data and marked-up screenshots, to capture attention. You don't always need links - native graphics suffice. Post consistently, ideally 2-3 times a week. Share counterintuitive perspectives that stand out. Repurpose top-performing content every 6-12 months to refresh your reach.

linkedin.com2 min read

HOW TO USE LANDING PAGE SALES FUNNELS TO CONVERT MORE VISITORS

Landing page funnels boost conversions by aligning content and design with each stage of the customer journey. TOFU strategies like webinars and quizzes generate leads, MOFU tactics like comparison pages and content libraries nurture prospects, and BOFU pages like sales and checkout pages close deals. Ensure seamless transitions, track key metrics like bounce rates, and apply conversion-centered design principles to remove unnecessary links and drive clear actions.

unbounce.com14 min read

03RESOURCES & TOOLS

5 THINGS YOU MUST KNOW ABOUT PMAX (THAT MOST PEOPLE STILL DON'T)

Performance Max (pMax) campaigns have 5 key aspects that are often overlooked. Negative keyword lists can exclude unwanted traffic, including brand traffic. Audience signals guide Google's algorithm but don't directly target users. Search themes in pMax can cannibalize traffic from Search campaigns, affecting performance. pMax may inflate results by taking credit for branded conversions, which can be excluded for accurate measurement. Scripts can be used to help understand spend allocation across channels and optimize campaign performance.

ppcmastery.com3 min read

WHY FAQS SHOULD BE YOUR GO-TO MARKETING TOOL

FAQs ensure alignment in internal and external communications, especially during mergers, crises, product launches, or rebranding. They address audience-specific questions while maintaining confidentiality. Effective FAQs require input from subject-matter experts, who help refine messaging, anticipate audience needs, and support content creation, such as press releases and SEO-optimized materials.

martech.org3 min read

04MISCELLANEOUS

NECRO-BRANDS: WHY DO CELEBRITIES LIKE ELVIS PRESLEY MAKE MORE MONEY DEAD THAN ALIVE?

Necro-branding, which thrives on fans' parasocial grief, nostalgia, and emotional connections, transforms deceased celebrities like Elvis Presley into profitable brands. It works by leveraging their cultural significance and emotional resonance, ensuring relevance across generations. Enhanced by AI, necro-brands generate significant revenue through the merchandise, festivals, and immersive experiences that keep their legacies alive.

phys.org3 min read

MONTHLY VS. YEARLY SUBSCRIPTION

A review of 50 SaaS pricing models found a median yearly-to-monthly ratio of 125%. Some companies offered deeper discounts to address churn or target specific segments. Strategies included adjusting discounts by tier, default settings favoring annual plans, and pricing tactics like rounding or selective transparency. These approaches aligned with brand positioning, with smaller companies favoring simplicity and larger ones using complex tactics to guide customer decisions.

links.tldrnewsletter.com2 min read