HOW TO "HOOK" IN EXACTLY 3 SECONDS

Summary from the TLDR Marketing newsletter

The "3-second rule" for marketing video ads says that you should address the audience within the first 3 seconds by mentioning their job title, problem, or group. This tactic taps into the brain's focus on identity-related information, boosting engagement. Companies like Deel, Gong, and Hubspot use it to target roles like HR Managers, Sales VPs, and Marketers. It works well on broad-reach channels like YouTube or TV, where audience targeting is less precise.