HOW TO STREAMLINE CONTENT REQUESTS

Summary from the TLDR Marketing newsletter

Content marketing chaos occurs when teams overwhelm writers with ad hoc requests. The solution is a structured job request process that uses forms in project management tools to capture key details like content type, target audience, and goals. This ensures requests are clear, prioritized, and assigned properly, with opportunities for clarification or rejection. Creating a space for parking ideas also streamlines workflows, protecting the team's time and ensuring content is purposeful.