YOUNG ADULTS ARE KEEPING THEMSELVES ON THEIR HOLIDAY GIFT LISTS

Summary from the TLDR Marketing newsletter

47% of Gen Z and 43% of millennials plan to self-gift this holiday season, a trend that grew during BFCM. With higher incomes and fewer financial responsibilities, they're spending on clothing, health products, and experiences. Influencer marketing on platforms like TikTok drives personalized wish lists, while retailers like Oura Ring cater to the demand for self-care.