Parse notes
Many brands stumbled this year by trying to be bold without understanding their audiences. Jaguar's rebrand drew criticism for ignoring its heritage, while Bumble's edgy campaign sparked backlash and led to an apology and retraction. Apple and Coca-Cola faced pushback for ads involving creative destruction and AI use.
47% of Gen Z and 43% of millennials plan to self-gift this holiday season, a trend that grew during BFCM. With higher incomes and fewer financial responsibilities, they're spending on clothing, health products, and experiences. Influencer marketing on platforms like TikTok drives personalized wish lists, while retailers like Oura Ring cater to the demand for self-care.
Humans are unreliable at predicting future behavior, making questions like "Would you use this?" less effective in customer interviews. Effective discovery focuses on understanding the current struggles and actions of actual buyers, not just those who match an ideal customer profile. Talking to people already in the buying journey also yields the most actionable insights.
Micro-interactions, such as TurboTax's motivational prompts or ClickUp's hover effects, guide users smoothly through tasks while minimizing frustration and errors. These small, purposeful design features enhance engagement, provide clear feedback, and infuse brand personality without overwhelming users.
A 40 second video on how to use Kling.ai to create an instant 360° product showcase.
A free marketing resource designed by Sean Choi to give back time for more impactful campaigns, activation, and content planning. It contains important dates for 2025 events, holidays, and observances. It also has top Twitter and Google Trends data from this year all in one sheet.
Every filter combination in faceted navigation creates a unique URL, leading to issues like duplicate content and wasted crawl budget. Addressing these challenges with canonical tags, robots.txt rules, and optimized sitemaps helps search engines to focus on high-value pages. When done right, faceted navigation improves both user experience and organic search rankings.
Many viral meme pages are sophisticated marketing tools for brands. For example, 1up drives 90% of its sales pipeline via a meme page called "Crushing Quota." Meme marketing is effective, cheap, and high-leverage. It focuses on niche problems and inside jokes relevant to the target audience.
Many holiday traditions, like Santa Claus and candy canes, originated from marketing campaigns in the 19th and 20th centuries. Coca-Cola's 1930s Santa ads standardized the modern image of Santa, while Hallmark popularized mass-produced Christmas cards in the early 20th century. Candy canes and Hershey's Kisses became holiday staples through clever advertising, and Starbucks' red holiday cup, introduced in 1997, now signals the start of the season. These campaigns shaped cultural celebrations, embedding brands into holiday rituals.
A list of emails from brands that contain witty copy, purposeful animation, and clever personalized content.
The 3 types of tags include cross-domain, single-domain, and self-referencing.
This piece clarifies the necessity of Growth teams by distinguishing between growth marketing and growth product.
Consistent SEO success requires weekly strategy meetings, SME collaboration, optimized UX, and regular reporting.