BUILDING YOUR SALES PROCESS

Summary from the TLDR Founders newsletter

Sales is a grind. Prospects ghost you, meetings go sideways, and deals fall apart. However, the pattern is clear: listen for the 1-3 burning problems, show exactly how your product solves them, and close with momentum. This post breaks it down: keep demos tight, lean on case studies, and always book next steps on the call. A focused 45-minute process is all you need - build trust, solve the pain, and lock the deal. For every ten no's, one yes changes everything.