3 COMMON SOCIAL MEDIA MISTAKES THAT WE DON'T TALK ABOUT ENOUGH

Summary from the TLDR Marketing newsletter

Three social media mistakes are asking for reshares, not testing content variations, and creating content for peers instead of your audience. Instead of reshares, focus on likes and comments to boost engagement. Since only a small percentage of your audience sees each post - about 20% on Instagram - refine and repost content to increase reach. Lastly, prioritize your audience's needs through keyword research, social listening, and audience analysis, rather than catering to peers.