IS MAKING A HOLIDAY WISHLIST PRACTICAL OR TACKY?

Summary from the TLDR Marketing newsletter

Pinterest searches for “shopping wish list” are up 950% YoY. Holiday wishlists are becoming a practical solution to reduce waste and stress during gift-giving. Gen Z has embraced sharing detailed lists through platforms like Giftful and Canva, normalizing the trend. Studies show recipients prefer requested gifts, while givers want to give something that makes them feel thoughtful.