HOW GEN Z IS REDEFINING DISCOVERY ON TIKTOK, PINTEREST, AND BEYOND

Summary from the TLDR Marketing newsletter

40% of Gen Z users prefer TikTok or IG over Google for product searches. TikTok users prioritize authenticity, with 4 in 10 preferring relatable creators over traditional ads. Pinterest excels in lifestyle and DIY searches, with 31% focusing on inspiration. YouTube Shorts generate over 70B daily views and are a growing tool for video discovery.