YOU SHOULD POST YOUR BEST SOCIAL CONTENT AGAIN AND AGAIN

Summary from the TLDR Marketing newsletter

Small brands have a 32% reach rate, while those with around 500K followers have only a 12% reach rate. This is calculated by dividing the number of views by total followers, meaning 68-88% of your followers may not see a single one of your posts. Review your brand's top 50 posts to find evergreen content and reuse those high performers annually.