TLDR Design · NEWS & TRENDS

JAGUAR'S NEW EV IS AS WILD AS ITS NEW LOGO

links.tldrnewsletter.com3 min read

Summary from the TLDR Design newsletter

Jaguar revealed its new electric four-door GT concept, Type 00, as part of its bold rebrand into the EV era. Featuring unconventional design and luxury materials, the design of the 1,000-horsepower car emphasizes innovation over tradition. Despite polarized reactions to its campaign, Jaguar aims to rejuvenate its image and attract modern car buyers.