HOW WE FOUND OUR ACTIVATION METRIC (AND HOW YOU CAN TOO)

Summary from the TLDR Founders newsletter

Activation metrics are the key actions that turn new users into dedicated ones, but they're different for every product. In this post, PostHog shares its process of digging into user data to uncover the behaviors that predicted long-term retention. By testing multiple event combinations, it found that users who watched 5+ session replays and set a filter were most likely to stick around. Identifying your own activation metrics requires rolling up your sleeves and diving into the data - there's no shortcut. However, for companies willing to do the work, optimizing these metrics can be the secret to sustainable growth.