TLDR Founders

TLDR FOUNDERS 2024-12-09

6 sections17 entrieslinks blockcomplete parse

Parse notes

  • Subscription/account footer truncated before parsefooter_truncated

01GENERAL

Sponsored

STARTUPS USE BREX.

You worked hard to build your business from the ground up, and to secure the capital that allows it to flourish. So why do most banks chip away at it with fees, minimums, and delays? Founders deserve better.

brex.comSponsor

03STRATEGIES & TACTICS

HOW TO INCREASE GOOGLE ADS QUALITY SCORE AND BENEFITS

Did you know that your Google Ads Quality Score can directly impact both your ad placement and costs? A low score can deter your ad performance and increase costs. On the other hand, a high ad quality score not only improves your ad visibility, but also significantly reduces your CPC, enabling you to scale your ad budget further. This blog provides an actionable approach to understanding the key factors that affect your Quality Score (from ad relevance to landing page experience), how to optimize your campaigns, improve CTR, and lower costs – all while delivering better ROI for your business.

usekaya.com13 min read

A FULL, AI-ASSISTED GTM BUILD

Most B2B teams have gaps in their go-to-market approach, lacking buyer journey maps, clear metrics, and engagement tracking. Plugging these holes requires focusing on the biggest constraint, usually generating quality meetings, through targeted content, comprehensive tracking, AI-assisted research, and personalized outreach. When executed well, this leads to 3-5x higher response rates and predictable pipeline growth.

electricb2b.substack.com5 min read

HOW WE FOUND OUR ACTIVATION METRIC (AND HOW YOU CAN TOO)

Activation metrics are the key actions that turn new users into dedicated ones, but they're different for every product. In this post, PostHog shares its process of digging into user data to uncover the behaviors that predicted long-term retention. By testing multiple event combinations, it found that users who watched 5+ session replays and set a filter were most likely to stick around. Identifying your own activation metrics requires rolling up your sleeves and diving into the data - there's no shortcut. However, for companies willing to do the work, optimizing these metrics can be the secret to sustainable growth.

posthog.com4 min read

04TOOLS & RESOURCES

SPINACH

Meeting agent that helps run your meetings.

spinach.aiTool

AKOOL

Generative AI platform for personalized visual marketing and advertising.

akool.comTool

THE STARTUP CTO'S HANDBOOK (BOOK)

This book, written for startup CTOs, covers leadership, management, and technical topics. It aims to provide perspective on the common problems faced by every technical leader. The book provides frameworks for leaders to help make their own well-reasoned decisions. It offers best practices and provides reference materials for a better understanding of each topic.

github.com

05MISCELLANEOUS

THE ANATOMY OF AN INNOVATION WAVE. FIVE SIGNS OF A COMING DISRUPTION

Disruptive technology waves often feature innovation across all tech stack layers, stimulating further advancements beyond initial innovations. They involve both startups and incumbents, affecting both hardware and software, with agents of innovation in varied sectors. Foundational potential is marked by these waves as they set the stage for future technology developments, as seen with AI building on past internet and cloud advancements.

open.substack.com8 min read

VC TERMINOLOGY: HUSTLE FUND'S TOP 100 TERMS ASPIRING ANGEL INVESTORS SHOULD KNOW

It's important to break down barriers so that everyone can participate in startup investing. Historically, one of the main barriers keeping lay people from investing in the startup ecosystem has been terminology. From “carry” to “liquidity,” “ARR" to “ROFR,” there's no shortage of jargon in venture capital that can confuse, frustrate, and overwhelm newbies.

hustlefund.vc15 min read