PERPLEXITY EXPANDS ITS PUBLISHER PROGRAM

Summary from the TLDR Marketing newsletter

Perplexity has expanded its publisher program, partnering with outlets like LA Times, Adweek, and Lee Enterprises to share ad revenue and provide performance metrics. Publishers such as The New York Times and Dow Jones have criticized Perplexity's alleged unauthorized content use, with lawsuits labeling its practices a "content kleptocracy." Perplexity also faces backlash for summarizing paywalled content inaccurately and maintaining confidential program terms, unlike OpenAI's more transparent approach.