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✨ Brands using MutualMarkets [4] are seeing major CTR and ROAS uplifts by integrating the IP from the TV shows their audiences already love, directly into their advertising — e.g., featuring Emily in Paris or Justin Hartley from Tracker in your digital or paid social ads.
Sundar Pichai predicts that search will adapt to deliver more personalized and reliable results in a world flooded with content. He also acknowledges ongoing debates about content licensing and fair use, hinting at a future where content creators might directly benefit from their contributions to AI models.
A US appeals court dismissed TikTok's challenge to the sell-off bill, citing national security concerns over China's influence. TikTok faces a January 19, 2025, deadline to sell to a US partner or leave the country. It may appeal to the Supreme Court, seek an extension, or rely on President-elect Trump's pledge to save the app.
Showcasing authentic first-time reactions to your products creates powerful emotional connections. Genuine customer reactions can trigger similar excitement in others, making them effective tools. Use raw footage across websites, social media, and campaigns, emphasizing moments that contrast expectations with reality or highlight personalized surprises. Avoid scripted or fake reactions, as authenticity builds trust and social proof.
Websites are not just a branding tool, they're part of the product experience. Focus on performance metrics like new user acquisition, prospect-to-signup conversion rates, and traffic quality rather than just aesthetics. Optimize key pages like the homepage and pricing page for action, which is possible with tools like personalization and ungated freemium access. Avoid relying on rebranding as a primary strategy since it often hurts performance metrics.
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No marketer is an island. Better collaboration = smoother execution = faster revenue growth. Confluence whiteboards [9] are user-friendly digital canvases that let you create, capture, and organize ideas, then turn them into actionable tasks in Jira. Learn how whiteboards can help your team set responsibilities, map timelines, plan and
TubeBuddy is a browser tool for YouTube creators to boost SEO, test thumbnails, and manage their channels. Its features include scheduled publishing, thumbnail generation, and canned responses.
Perplexity has expanded its publisher program, partnering with outlets like LA Times, Adweek, and Lee Enterprises to share ad revenue and provide performance metrics. Publishers such as The New York Times and Dow Jones have criticized Perplexity's alleged unauthorized content use, with lawsuits labeling its practices a "content kleptocracy." Perplexity also faces backlash for summarizing paywalled content inaccurately and maintaining confidential program terms, unlike OpenAI's more transparent approach.
With over 150 performances and a $10B economic impact, Taylor Swift's Eras Tour has become the highest-grossing tour of all time. Swift embraced a multi-faceted strategy, from releasing new music during the tour to fostering fan participation on platforms like TikTok, which saw 1.9M user videos averaging 380M daily views. By combining cultural nostalgia, modern engagement tactics, and an unparalleled live experience, she set a whole new standard for mega-concerts.
Ad fraud causes over $100 billion in losses annually, with more than 20% of programmatic ad spend affected and mobile ad fraud rates exceeding 30%. Fraudulent practices, including click farms, fake installs, and misleading impressions, inflate top-of-funnel metrics without real conversions. Marketers often unknowingly optimize campaigns based on false signals instead of scrutinizing the data to identify and address these issues.
A discussion with Seth Godin on how to build remarkable products.
A collection of email inspo from Bluey, BBC Earth, Doctor Who, and Liquid Death.
21 questions to inspire founder-led content creation.