6 STEPS TO REPAIR YOUR SENDER REPUTATION POST-BFCM

Summary from the TLDR Marketing newsletter

After BFCM, repairing sender reputation requires targeted steps, including avoiding emails to unengaged recipients and pausing third-party marketing. Adopting a rewarming strategy based on subscriber engagement levels can help restore trust and improve deliverability over a three week period. To track the effectiveness of the repair process, closely monitor metrics like spam complaints, click rates, and unsubscribe rates.