TLDR MarketingDecember 6, 2024

TLDR MARKETING 2024-12-06

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01GENERAL

FOR POWER USERS, LOOM IS SO MUCH MORE THAN SCREEN RECORDING

If you use the internet, you've probably seen short videos and screen recordings shared with Loom (it's currently used by 25 million users!).

atlassian.comSponsor

02NEWS & TRENDS

PINTEREST PREDICTS 2025

Pinterest predicts that next year's trends will lean into bold forms of expression and maximalism. Individuals will look for ways to stand out and engage all their senses through their style choices. Nesting parties will replace baby showers while travel shifts to remote mountain destinations. Fashion trends will include coordinated outfits and a fisherman aesthetic with cable-knit sweaters and sardine-themed accessories. Food will highlight chaos cakes and pickle-inspired creations, and home décor will embrace solar punk sustainability.

business.pinterest.comTool

FOHR'S 6 BEAUTY PREDICTIONS FOR 2025

2025 marks the death of the “influencer trip”. Brands will focus on genuine relationship-building through intimate events with influencers, press, and community members. Strategic casting and transparency will replace scripted messaging for credibility. With face product innovation slowing, growth will shift to fragrance, body care, and wellness. Age inclusivity will gain traction, with terms like “pro-aging” highlighting mature consumers' buying power. Fragrance will continue expanding, and the influencer market will evolve with older creators as CMOs allocate larger budgets to the maturing segment.

pitch.com8 min read

03STRATEGIES & TACTICS

HOW TO ANALYZE YOUR COMPANY TO FIND THE WINNING POSITIONING

Marketers can learn from LEGO's turnaround by focusing on core strengths and eliminating distractions. LEGO identified its key assets - brand recognition, the LEGO System, and global distribution - while cutting unprofitable ventures like video games and theme parks. It leveraged its fan network for co-creation, streamlined its product portfolio by 30%, and re-emphasized compatibility between sets to reduce costs and boost customer loyalty. When a brand is struggling, marketers should start by analyzing their company's capabilities, assets, network, weaknesses, and strengths to uncover the right positioning and path forward.

fronterabrands.com4 min read

HOW TO CREATE THE RIGHT B2B OFFER

Commoditized offers are easily compared with competitors, while proprietary offers create differentiation through rare methods, unique skills, or exclusive processes. Effective proprietary offers solve high-priority problems and deliver clear outcomes, driving better sales and customer loyalty. To create a proprietary offer, brands must align it with a “big idea” narrative and focus on showcasing its value instead of features or technical aspects.

pierreherubel.substack.com3 min read

6 STEPS TO REPAIR YOUR SENDER REPUTATION POST-BFCM

After BFCM, repairing sender reputation requires targeted steps, including avoiding emails to unengaged recipients and pausing third-party marketing. Adopting a rewarming strategy based on subscriber engagement levels can help restore trust and improve deliverability over a three week period. To track the effectiveness of the repair process, closely monitor metrics like spam complaints, click rates, and unsubscribe rates.

klaviyo.com6 min read

04RESOURCES & TOOLS

17 MIRO TEMPLATES FOR STRATEGY, DISCOVERY, AND DELIVERY

This free set of templates streamlines product management, UX research, and marketing by aiding strategy, discovery, and delivery tasks. It includes templates for creating product visions, conducting interviews, refining backlogs, and prioritizing assumptions. Each one is editable to fit custom needs.

linkedin.com1 min read

HOW TO BUILD THE MARKETING FUNCTION OF THE FUTURE (WEBINAR)

Gartner experts will discuss the three critical design areas that will change the marketing function of tomorrow and what leaders should do to prepare on December 12 at 10 am ET.

links.tldrnewsletter.com

05MISCELLANEOUS

MARKETING TEARDOWN: PODCAST GUEST LAUNCH

Podcast Guest Launch is a software tool that automates podcast booking for businesses, helping executives secure guest spots efficiently and scale their brand presence. Its target audience is B2B companies, which value podcasts as a means to build trust and position themselves as industry experts, even with audiences as small as 5,000-10,000 downloads. The platform's branding emphasizes simplicity and focus, using the tagline “Where do you want to be famous?” to inspire users to envision success. Marketers can leverage podcast appearances facilitated by Podcast Guest Launch to generate content, improve SEO, and run targeted ads using highlights from interviews. Opportunities for the brand include adding video proof of success on its site and exploring partnerships with podcasters.

links.tldrnewsletter.com3 min read

A GUIDE FOR THE NEW ERA OF REDDIT MARKETING: HOW GOOGLE'S PARTNERSHIP CHANGED EVERYTHING

Google's partnership with Reddit has elevated the social platform's visibility, with Reddit posts now dominating search results for product reviews and industry insights. This collaboration has reshaped search behavior, as users increasingly seek unfiltered community discussions rather than traditional marketing content. Brands must now consider Reddit a central part of their marketing strategies to engage with audiences where purchasing decisions are being influenced.

links.tldrnewsletter.com7 min read