MAKE THEM LAUGH, SELL THEM STUFF

Summary from the TLDR Marketing newsletter

Humorous ads increase engagement, with campaigns like Old Spice's "The Man Your Man Could Smell Like", GEICO's “Hump Day”, and Snickers' "You're Not You When You're Hungry" showing great results. Effective humor must align with brand identity and resonate with audience preferences, avoiding controversial topics. Successful campaigns often use relatable scenarios, exaggeration, and precise timing to create memorable and shareable content. It is also key to test humor pre-launch to avoid offending people.