TLDR Index
TLDR Marketing

TLDR MARKETING 2024-12-04

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02STRATEGIES & TACTICS

WHEN TO USE EMOTIONAL VS INFORMATIONAL ADS

Research using fMRI scans reveals that emotional ads work best for pleasurable products, while informative ads are more effective for functional products. Ads for pleasurable products, such as vacations or chocolate, stimulate brain areas tied to reward and memory, increasing emotional engagement and interest. Ads for practical products, like cleaning supplies, activate brain regions linked to analytical thinking, encouraging practical decision-making. Brain scan data improved ad success prediction by 9.1% to 18.1% compared to self-reports. Limitations of the research include a small sample size, testing only headphone ads, and not exploring mixed messaging.

app.sciencesays.com3 min read

A DINNER PLAYBOOK

Host a cost-effective, pipeline-driving dinner by selecting a city where your ICPs are located. Build a guest list through LinkedIn, investors, and tools like Apollo, and send FOMO-inducing invites. Choose an impressive venue, plan seating near key stakeholders, and spark engaging conversations with introductions and marketing insights. Capture high-quality photos to share in follow-ups, encouraging social media posts for added visibility. Follow up thoughtfully by referencing discussions and offering tailored value.

linkedin.com1 min read

03RESOURCES & TOOLS

APPLE SEARCH ADS 101: GUIDE TO BOOSTING APP DISCOVERABILITY AND GROWTH

This guide provides a detailed roadmap for leveraging Apple Search Ads to boost app discoverability and growth in the competitive App Store ecosystem. It covers key topics such as the benefits of Apple Search Ads, the synergy between paid ads and App Store Optimization (ASO), and the differences between Basic and Advanced campaign options. It also shares more tactical insights, such as using discovery campaigns to refine targeting and aligning ASO with ad strategies for maximum impact.

nogood.io12 min read

2025 TRENDS IN DIGITAL MARKETING (WEBINAR)

Digital Marketing Institute is hosting a virtual panel discussing the key trends for digital marketing in 2025, including the transformative power of AI and the latest developments in Social Media and Search. The webinar will take place on December 9 at 10 am ET.

digitalmarketinginstitute.com

04MISCELLANEOUS

HOW BRANDS SHOULD RESPOND WHEN SPOTIFY WRAPPED DROPS

Brands responding to Spotify Wrapped memes should act fast and publish within 12 hours. Overly product-centric posts risk losing creative impact due to leadership interference. Delayed posts (5+ days) often indicate slow approval processes or limited resources, while no response may reflect resource constraints or strategic restraint. Parodying the trend or humorously acknowledging resource limitations can also work in a brand's favor.

linkedin.com1 min read

MAKE THEM LAUGH, SELL THEM STUFF

Humorous ads increase engagement, with campaigns like Old Spice's "The Man Your Man Could Smell Like", GEICO's “Hump Day”, and Snickers' "You're Not You When You're Hungry" showing great results. Effective humor must align with brand identity and resonate with audience preferences, avoiding controversial topics. Successful campaigns often use relatable scenarios, exaggeration, and precise timing to create memorable and shareable content. It is also key to test humor pre-launch to avoid offending people.

knowledge.insead.edu3 min read