A DINNER PLAYBOOK

Summary from the TLDR Marketing newsletter

Host a cost-effective, pipeline-driving dinner by selecting a city where your ICPs are located. Build a guest list through LinkedIn, investors, and tools like Apollo, and send FOMO-inducing invites. Choose an impressive venue, plan seating near key stakeholders, and spark engaging conversations with introductions and marketing insights. Capture high-quality photos to share in follow-ups, encouraging social media posts for added visibility. Follow up thoughtfully by referencing discussions and offering tailored value.