HOW SOCIAL MEDIA CREATED BEAUTY'S NEW DIALECT

Summary from the TLDR Marketing newsletter

Social media has transformed beauty into platform-specific languages. Pinterest leans into soft aesthetics, while TikTok drives bold trends like “glass skin” and #GRWM. Platforms like KIKI World enable user co-creation, disrupting top-down approaches. Beauty terms now shape identity and consumer behavior. To succeed, brands must adapt to platform styles and align with generational values, as younger audiences see beauty vernacular as social currency.