SOCIAL PLATFORMS ARE RUNNING DISRUPTIVE PROMOTIONS FOR THEIR OWN PRODUCTS

Summary from the TLDR Marketing newsletter

Social platforms have been promoting their own products and subscriptions. X has ramped up efforts with full-screen pop-ups and gifting options. Meta is pushing its VR offerings through top-of-feed ads on Facebook and Instagram. Snapchat is targeting users with direct inbox promotions for Snapchat+. This shift reflects a growing trend of social apps becoming commercial entities, using their vast reach to drive subscription and product sales.