4 MISTAKES & FIXES ON AD OVERSPEND

Summary from the TLDR Marketing newsletter

This post shares insights from a $290K ad campaign that only generated $100K in revenue. Key mistakes included over-scaling high-performing channels, wasting money on low-quality leads, lacking a structured testing framework, and using short-lived ad copy. To address these, the team gradually scaled ad spend, focused on lead quality, implemented clear testing frameworks, and used long-lasting ad copy.