MARKETING HAS A MARKETING PROBLEM - AND IT'S HURTING LONG-TERM BUSINESS HEALTH

Summary from the TLDR Marketing newsletter

The influence of CMOs is diminishing as they are increasingly positioned below the C-suite, which limits their ability to shape business strategy. Fragmented marketing functions further hinder the connection between customer insights and growth. CEOs who prioritize marketing in growth strategies are twice as likely to achieve over 5% annual growth. Despite this, only 24% of CMOs are classified as "Unifiers," who collaborate effectively with the C-suite.