HOW TO INTEGRATE FACEBOOK WITH EMAIL MARKETING FOR ULTIMATE LIST-BUILDING POWER

Summary from the TLDR Marketing newsletter

Create ad-specific landing pages and run lead gen ads to capture emails directly. Add sign-up CTAs to your Facebook page and engage users with giveaways, benefit-driven posts, and Facebook Live sessions. Retarget visitors who browsed your product pages with tailored ads, and expand your reach by using lookalike audiences based on your email data.