TEASE YOUR CUSTOMERS

Summary from the TLDR Marketing newsletter

Use friendly and lighthearted teasing in social media posts to strengthen customer-brand bonds and increase engagement. Teasing ads are perceived as up to 32.2% more "human" and boost brand connection by up to 22.2%. Brands like Wendy's and Ryanair have successfully used this approach to enhance relatability and engagement without provoking negative feelings. However, antisocial or offensive teasing often backfires, generating negative perceptions 79.5% more than positive ads. The approach works best for playful brands and may not suit conservative or professional industries, as humor risks appearing unprofessional or inauthentic. Pre-test campaigns and avoid sensitive topics to ensure effectiveness.