IMPLEMENTING LINKEDIN'S SERVER SIDE CAPI

Summary from the TLDR Marketing newsletter

Server-side tracking with Google Tag Manager (GTM) enhances LinkedIn ad performance by overcoming browser limitations, respecting user privacy, and providing greater control over tracking. To set it up, configure a LinkedIn Conversion API tag in a server-side GTM container using an access token and conversion ID from LinkedIn Campaign Manager. Match conversions with data points like hashed emails or LinkedIn click IDs for better accuracy. Use GTM Preview mode and LinkedIn analytics to test and verify data flow.