PEW RESEARCH: AMERICA'S NEWS INFLUENCERS

Summary from the TLDR Marketing newsletter

About 1 in 5 Americans, including 37% of adults under 30, regularly get news from social media influencers. X is the leading platform for news influencers, with 85% active on it. A slight majority of news influencers identify as right-leaning (27% Republican vs. 21% Democratic), and 77% have no formal ties to news organizations. 63% of news influencers are men.