BRANDS ARE FINDING ENGAGED, NICHE AUDIENCES ON SUBSTACK

Summary from the TLDR Marketing newsletter

Brands are leveraging Substack's niche, loyal audiences through affiliate marketing, tapping into creators who build engaged communities with long-form content. With 3 million paying subscribers, creators like Melanie Masarin have successfully moved products via affiliate links. While Substack's reach isn't as large as Instagram or TikTok, it offers more in-depth product context, allowing for authentic connections with paying, engaged readers.