BLUESKY ISN'T BIG ENOUGH FOR YOUR BRAND. NO NEW SOCIAL NETWORK IS

Summary from the TLDR Marketing newsletter

Emerging social networks like Bluesky and Mastodon have small user bases, making them inefficient for brand investment. New platforms require time to learn and adapt, limiting content performance. Focus on optimizing established networks with larger audiences instead of chasing new ones. Secure your brand name on new platforms but wait for them to mature before committing resources. Trend reports should account for Millennials, a large and active online audience, instead of over-focusing on Gen Z.