STREAMING'S LOYALTY BATTLE

Summary from the TLDR Marketing newsletter

Streaming trends reveal a shift from linear TV to digital, with streaming now making up 41% of US TV time. Netflix stands out as the dominant platform, while others face challenges like churn and retention. "Serial pausers," who resubscribe within 6 months, complicate loyalty efforts. Disney and Comcast showed streaming profitability, with boosts from live sports and blockbuster content, while Warner Bros. Discovery and Paramount made gains but struggled with legacy TV and box office downturns.