SPOTIFY WILL START PAYING VIDEO PODCAST HOSTS BASED ON HOW WELL THEIR VIDEOS PERFORM

Summary from the TLDR Marketing newsletter

Spotify is launching a "Partner Program" to pay podcast hosts based on video performance. This is to incentivize creators to publish video components alongside their podcasts. Starting January 2025, premium subscribers can watch video podcasts ad-free. Spotify, aiming to rival YouTube, will add features like chapters and personalized recommendations and allow direct clip uploads for promotion.