AI INFLUENCERS CAN NOW REP YOUR BRAND. SHOULD THEY?

Summary from the TLDR Marketing newsletter

Using AI influencers can bring creative control and cost efficiency, but not without challenges. Brands should assess product fit - AI is better at selling tangible items over experiences. The influencer's realism, personality, and values must align with the brand while avoiding the uncanny valley effect, where characters that appear almost human evoke discomfort or eeriness in consumers. Brands must also consider potential backlash and upcoming regulations.