SEEKING FAVOR WITH MUSK AND TRUMP, ADVERTISERS PLOT RETURN TO X

Summary from the TLDR Marketing newsletter

Since Elon Musk's acquisition of X, ad revenue has fallen significantly, with a 68% decline in spending from top advertisers in 2024 compared to 2022. However, with Donald Trump's return to office and Musk's increasing influence, some brands are preparing to re-enter the platform, aiming to gain favor with the new administration. This shift follows Musk's close alignment with Trump, which positions X as a potential communication channel for conservative discourse.