GOOGLE IS TESTING THE ‘IMPACT' OF REMOVING EU NEWS FROM SEARCH RESULTS

Summary from the TLDR Marketing newsletter

Google is excluding EU news articles from search results for 1% of users in nine countries to show publishers the potential traffic loss without Google. This follows the EU's push for Google to compensate news outlets, which has already led to costly licensing deals under the European Copyright Directive. Google's test could forecast future measures as it grapples with regulatory challenges similar to recent standoffs in Canada and Australia.