5 SCRAPPY WAYS TO GET INSIGHTS

Summary from the TLDR Marketing newsletter

Use tools like Gong for QBR recordings and AI summaries to identify issues and customer pain points. Export won opportunities and apply simple formulas for quick insights on sales cycle data. Platforms like Wynter provide feedback within days for enterprise buyer research. Campaign and event impacts can be assessed by cross-referencing participant and opportunity data with AI. While these methods aren't perfect or scalable, they're better than nothing.