WHY YOUR PRODUCT IDEA SOUNDS TOO COMPLICATED

Summary from the TLDR Marketing newsletter

The "Simple to WTF" scale illustrates how product descriptions can range from clear and concise to overly complex and confusing. The simplest descriptions use familiar adjective-noun combinations (e.g. "electric car"), while more complex ones involve niche comparisons (e.g. "X for Y") that can be harder to grasp. Overly detailed or abstract explanations often confuse audiences. Simplifying descriptions by using customer feedback and positioning against familiar categories helps make products more relatable and memorable.