META TO OFFER FACEBOOK AND INSTAGRAM USERS IN EUROPE LESS PERSONALIZED ADS

Summary from the TLDR Marketing newsletter

Meta will stop using historical data for ad targeting in Europe, narrowing personalization to recent session information and basic demographics. In response to EU regulations, Meta now provides a non-subscription option for less personalized ads on Facebook and Instagram. These adjustments, aimed at increasing user control over data, signal Meta's willingness to adapt to Europe's privacy landscape.