DON'T LET GENERIC CTAS HURT YOUR CONVERSION

Summary from the TLDR Marketing newsletter

When creating CTAs, add social proof, such as "Join 70,000+ creators." Address objections by saying, "Try X in 5 minutes." Offer something free, like "Get the first chapter free." Clarify the value, for example, "Get a free 15-min consult." Specify the next action, such as "Take a 2-min tour." Avoid generic CTAs to boost conversions.