MARKETING TEARDOWN: OWNING A HOLIDAY

Summary from the TLDR Marketing newsletter

Brands can benefit from "owning" holidays that align with their products or values. Successful campaigns require creativity and long-term commitment. For example, Nathan's Famous solidified the company's association with the Fourth of July through a hot dog eating contest now linked with summer and patriotism. Domino's capitalized on Super Bowl Sunday for increased orders but competes with Little Caesar's, the NFL's "official pizza."