4 TIPS TO INCREASE HOMEPAGE LEADS

Summary from the TLDR Marketing newsletter

Make sure your visitors know exactly what happens next by detailing what a demo, trial, or strategy call includes and its benefits. Use microcopy near CTAs to address potential objections with phrases like “commitment-free” or “45-min session.” Build trust by adding quantified proof points such as “150% faster setup” and back them up with evidence. Offer risk-reversal guarantees, such as “20% CVR lift in 3 months or you don't pay,” to reassure potential buyers and improve conversion rates.