JOURNALIST REQUESTS: HOW TO FIND THEM AND RESPOND FOR COVERAGE

Summary from the TLDR Marketing newsletter

Use journalist requests to earn media placement and backlinks as a strategic alternative to traditional PR pitching. Platforms like HARO, Qwoted, and Source of Sources facilitate this by connecting journalists with experts quickly and efficiently. Responding fast - ideally within 24 hours - is key, as journalists often close requests early once they have suitable sources. Avoid using AI for responses, as journalists prefer unique, authentic insights and are adept at spotting generic replies. Establishing credibility by highlighting expertise and pairing pitches with relevant data can further boost success rates.