B2B CONTENT MARKETING BENCHMARKS, BUDGETS, AND TRENDS: OUTLOOK FOR 2025

Summary from the TLDR Marketing newsletter

58% of marketers rate their content strategies as only "moderately effective" and 45% struggle to align content with the buyer journey. Limited resources remains a top challenge for 54% of marketers, while nearly half face difficulties in measuring content impact and tracking customer journeys. 45% report lacking essential technology, hindering scalability in content creation and data-driven decision-making.