THE GREATEST HITS: REPURPOSING YOUR BEST CONTENT FOR SOCIAL MEDIA

Summary from the TLDR Marketing newsletter

Brands posted an average of 10 times daily across social networks in 2023, highlighting a demand for consistent content. Repurposing content saves time, money, and effort for social media teams while maximizing reach across multiple platforms. Brands should reuse top-performing content – like blog posts, videos, and reports – in order to maintain consistent messaging and boost brand visibility. A strong content repurposing strategy increases a brand's "share of voice," helping it dominate industry conversations and stay relevant to target audiences. Tailoring content to each social network enhances engagement, as user preferences vary by platform. AI tools can further streamline repurposing by creating multiple fresh versions of successful content.