MODASH IS FLIPPING THE INFLUENCER MARKETING SCRIPT BY CONNECTING BRANDS WITH THE LONG TAIL OF CREATORS

Summary from the TLDR Marketing newsletter

Estonian startup Modash, which raised $12 million in Series A funding, offers an end-to-end influencer marketing platform with a unique focus on smaller, niche creators rather than traditional high-follower influencers. The company's platform scrapes public data to connect brands with over 250 million creators, helping them reach engaged audiences. Modash aims to disrupt influencer marketing by emphasizing authentic content from smaller creators, avoiding the cynicism surrounding conventional influencer promotions.