REPORT: HOW B2B MARKETERS CAN REACH DECISION MAKERS WITH CTV

Summary from the TLDR Marketing newsletter

CTV advertising is rapidly gaining traction, with U.S. spending projected to reach $30 billion by 2025. About 82% of U.S. households own a CTV, and 98% of LinkedIn users engage with it weekly. Business decision makers, especially Millennials and Gen Xers, are receptive to B2B ads, with 94% open to such content. CTV drives immediate actions, enhances brand recall, and utilizes interactive formats effectively. Leveraging first-party data can boost targeting accuracy by 40%.