MONETIZING COMMUNITY ENGAGEMENT: THE BUSINESS OF FITNESS WITH STRAVA CFO LILY YANG (51 MINUTE PODCAST)

Summary from the TLDR Marketing newsletter

Strava CFO Lily Yang discussed in this podcast how the company's diverse activities, global reach, and brand partnerships boosted revenue and engagement. She shared retention strategies for subscription-based B2C models and the unique challenges of forecasting within a seasonal consumer base. Yang also detailed Strava's tactics for increasing conversion rates and maintaining competitiveness in the digital fitness space.