TLDR MARKETING 2024-10-29

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6 OUTDATED AI MARKETING TRENDS YOU SHOULD RETIRE IN 2025

Outdated tactics like basic chatbots, limited sentiment analysis, and historical-data-only predictive analytics no longer meet the demand for real-time, personalized interactions. AI now enables context-aware recommendations that anticipate user intent, while voice search optimization has shifted toward functional voice commerce. Instead of basic demographic segmentation, advanced AI-driven micro-segmentation now provides real-time audience targeting across multiple channels.

DISCOVER TIKTOK SHOP THIS HOLIDAY SEASON

TikTok Shop is enhancing its BFCM experience with exclusive promotions and tools. From November 13–27, "Brand Palooza" will spotlight brands like Philips and Benefit Cosmetics with special offers, while "Super Livestreams" will feature high-profile hosts to make shopping more engaging. Shoppers using Venmo from November 30 to December 2 can enjoy discounts, including 25% off for first-time buyers and repeat shoppers meeting specific spending limits. TikTok Shop also launched an affiliate app, holiday playbook, and matchmaking events to help sellers and creators reach wider audiences.

THEY BUILT A $100K/MO BUSINESS WITH LINKEDIN

FletchPMM reached $100K/month by focusing on one target audience, a single service, and using LinkedIn as its primary marketing channel. Its streamlined offer addresses complex B2B messaging needs through workshops and wireframes. By consistently sharing expert content and messaging frameworks, it established itself as a specialist in B2B messaging, building brand recognition, and generating leads. Its visually distinct posts, paired with a 5-step content funnel, keep it top of mind for potential clients.

HOW I CREATE CONTENT THAT ATTRACTS CUSTOMERS

To create content that sells, develop mini-guides based on your expertise and share your offer weekly. Engage with peers by compiling a list of 10 rising stars (5K-20K followers), as they likely have your ideal ICP on their radar. Optimize readability by varying line lengths, using bullet points and one-line sentences, and ensuring the text is visually appealing. This post provides examples of how to apply the PAIS (Pain, Agitation, Ideal situation, Solution) and Future Pacing frameworks to content.

Nexla, Spacelift, and Aras. Reserve your virtual seat

GOOGLE'S NOTEBOOKLM IS ONE OF THE MOST POWERFUL USE CASES FOR AI

Google's NotebookLM enables users to gain insights from notes, documents, links, and recordings. Recent updates include customizable audio summaries, team collaboration, and multimedia analysis, enhancing its ability to organize and explore content. As an experimental service, Google may alter or discontinue NotebookLM at any time.

INSTAGRAM DOWNGRADES VIDEO QUALITY FOR LESS VIEWED CLIPS

The quality of video for Stories and Reels posts can be reduced or increased at different times based on the engagement that each video receives. This means that less-viewed content's reduction in playback quality will likely inhibit engagement and compound that initial lack of views even further over time.

HOW L'ORÉAL'S BIGGER PINTEREST BETS ARE WINNING OVER GEN Z

To connect with Gen Z, L'Oréal increased its investment in Pinterest, with Maybelline alone boosting its spending by 90% YoY. Leveraging Pinterest's exclusive Collages Remix feature, Maybelline created interactive, shoppable content around Gen Z trends, achieving 5X the average engagement. Searches for “maybelline” have also risen by 32%, largely driven by Gen Z interest. For Halloween, Maybelline used insights from Pinterest's trends report and its influencer network to produce seasonal tutorials.

MONETIZING COMMUNITY ENGAGEMENT: THE BUSINESS OF FITNESS WITH STRAVA CFO LILY YANG (51 MINUTE PODCAST)

Strava CFO Lily Yang discussed in this podcast how the company's diverse activities, global reach, and brand partnerships boosted revenue and engagement. She shared retention strategies for subscription-based B2C models and the unique challenges of forecasting within a seasonal consumer base. Yang also detailed Strava's tactics for increasing conversion rates and maintaining competitiveness in the digital fitness space.

HOW TO AVOID THE SEVEN DEADLY SINS OF EMOTIONLESS ADVERTISING

Marketers often prioritize short-term gains through rational, product-focused campaigns, which undermines long-term brand health. The 7 deadly sins, greed, wrath, sloth, lust, pride, gluttony, and envy, each reflect common pitfalls in advertising. By avoiding these mistakes, brands can foster stronger relationships with their audiences. Research shows that emotional campaigns are nearly twice as effective at driving profit growth, showing that meaningful connections can lead to lasting brand success.

GEN Z AND GEN ALPHA DICTIONARY FOR MARKETERS

20+ words and phrases that Gen Z and Gen Alpha commonly use.

NETFLIX'S NEW ‘MOMENTS' FEATURE LETS YOU SAVE AND SHARE CLIPS FROM YOUR FAVORITE EPISODES

Netflix's "Moments" feature now allows iOS users to save and share clips directly from their favorite episodes.

WHY WE MUST STOP GOOGLE

A POV on how Google's strategy of offering rebates reshaped ad budgets, making advertisers prioritize its platforms.